Queco?
A redesign that connects the ecological with the simplest question: What do we eat? An innovative concept to transform dietary decisions.
Service
Branding + Strategy
Client
QueCo?
Year
2024
The "Queco?" It represented a radical change for a brand that sought to reimagine its identity to launch a disruptive model to the market. Originally known as "CoEco", this master's thesis-based initiative aimed to replicate the success of the TooGoodToGo model, with an expanded industry-wide approach. I led this project creatively, working hand in hand with a designer under my direction, to develop an identity that was not only visually appealing, but also aligned with the values of sustainability and accessibility that the brand represented.
The name "Queco?" manages to capture the essence of the brand's purpose: to invite people to question their dietary decisions while considering their ecological impact. From the spanish "¿Qué comemos?" meaning "What are we eating?" this play on words immediately connects with the consumer, generating curiosity and emotional resonance. The graphic proposal and strategic positioning achieved a result that not only met, but exceeded the client's expectations, managing to align the initial vision with an identity that communicates purpose and practicality.
The Logo
"Queco?" redefines how we think about food. From its name to its graphic identity, the project was an invitation to reflect and choose consciously, promoting a positive impact for people and the planet.
