Brain AI Manifesto by AVA Research
Artificial Intelligence and consciousness—a topic that sparks debate, wonder, and excitement. When the scientists behind the Consciousness AI Exhibition sought to make their research more accessible and engaging, Vega Studio stepped in to help craft a compelling brand identity and communication strategy. Our role was to translate complex scientific concepts into a narrative that could captivate audiences, secure sponsorships, and create lasting impact.
Client
AVA Research & Consulting
Year
2025
Turning scientific innovation into an immersive brand experience
The project began with an in-depth understanding of the research and vision behind the Consciousness AI Exhibition.
We structured the event’s identity around two core concepts: one designed for sponsorship opportunities and another for a more grassroots, independent approach.
This dual-approach branding allowed the exhibition to adapt to different funding scenarios while maintaining a cohesive narrative.
More than just a name and a logo—crafting an identity with impact
Vega Studio developed a clear, compelling visual and messaging strategy that aligned with the exhibition's intellectual depth.
We ensured that every touchpoint—from marketing materials to digital assets—reinforced the themes of AI, consciousness, and the human connection.
The branding had to appeal to a diverse audience, including scientists, investors, media, and general attendees.
The Campaign
How do you make AI consciousness understandable and engaging?
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We developed key storytelling frameworks that simplified complex research into digestible and emotionally compelling narratives.
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Our team worked on crafting an engaging event script, PR strategy, and media positioning that placed the exhibition at the intersection of science, philosophy, and technology.
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Social media content, press releases, and presentation materials were optimized to ensure accessibility without losing scientific credibility.
Institutional Recognition: A Project Endorsed at the Highest Level
An official event of the AI Action Summit, hosted at the historic Palais du Luxembourg, bringing together visionaries in AI, science, and culture.
Under the patronage of the French Presidency, our exhibition was recognized as a key initiative in the dialogue on AI and consciousness.
Selected as one of the 12 AI projects officially endorsed by the French Ministry of Culture, reinforcing our commitment to AI’s role in creative and cultural advancements.
Click, Drag, Rotate, Have fun!
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