What actually
changed.

01

CityPooling · Mobility

For CityPooling we turned an app that burned cash without retaining users into a network where trips complete without the founders stepping in.

The problem was not marketing: it was focus, pricing and functionality. We redefined the value proposition, the revenue model and what the product had to do. The proof it worked is not a big number, it is that two passengers travelled on their own, with no founder pushing. Four trips in a day, fourteen in a week, and a company that stopped depending on its owners to operate.

• Value proposition
• App stabilised
• Runs without founders
• Institutional partners

02

Klimber · Insurtech

For Klimber we built the commercial engine the company did not have, and today it sells across several countries without directors pushing every deal.

There was no commercial proposition: everything depended on directors pushing it one by one. We installed a defined identity, a commercial team with a designer on board, a new website and an outreach strategy running across multiple countries. They went from artisanal selling to a commercial function that exists on its own.

• Commercial team
• Lead generation
• New website
• Multi country expansion

03

Project 54 · Operations and brand

For Project 54 we took the business out of its founder's head and turned it into an AI native operation anyone on the team can run.

Nothing was documented and nothing could be delegated. We documented the processes for every employee, redesigned the operation as AI native and built brand and website from scratch, all aligned to the business goals. What was untransferable knowledge became a delegable asset.

• Documented processes
• AI native operation
• Full branding
• Own website

04

AVA Research · Research and brand

For AVA Research we turned years of research with no vehicle into a brand with its own identity that ended up exhibiting in Paris.

A scientist with years of work and no way to take it to the world. We built a full identity, a sustained presence on social, and put the research into a format the world could receive.

• Full identity
• Social media
• Paris exhibition

05

NY Urban

Commercial real estate finance$12.75B+ platform

For NY Urban we are rebuilding the digital layer of an institutional origination platform so the lending story is legible before the first call.

The platform originates alongside Voya Financial, Prudential, John Hancock and Russo Development across NY, NJ, CT and FL. At that scale the constraint is not lead volume, it is whether the institutional proposition reads clearly to the counterparty. That is the layer we are rebuilding.

• Digital platform
• Institutional positioning
• CRE finance

06

Clickexperts

White-label enterprise CRMICBC · OSDE

For Clickexperts we are the adoption and deliverability practice behind their enterprise accounts, under their brand.

Platform adoption, deliverability and retention consulting delivered white label in front of banking, healthcare and real estate accounts including ICBC, OSDE and Toribio Achaval. The end client experiences one team. We are the strategy layer inside it.

• Deliverability
• Adoption
• Lifecycle retention
• White label

07

Casablanca Polo

Global luxury e-commerce+15% net online sales

For Casablanca Polo we lifted worldwide online net sales by 15 percent, with the gain concentrated in the season the brand had written off.

A global digital strategy rebuilt around when the brand could actually sell, rather than when it always had. The off-season stopped being dead inventory time and started carrying its own number.

• Global digital strategy
• E-commerce
• Seasonality

08

Mercado Ads

AdTech, via EdelmanLatAm regional

For Mercado Ads we aligned one B2B story across several Latin American markets at once.

Regional PR and B2B communications strategy for Mercado Libre's advertising network, delivered through Edelman. One message across many markets, without it fragmenting at every border.

• B2B communications
• Regional alignment
• PR

Where an engagement was delivered through a partner or under another brand, it is labelled. Figures describe the scale of the platform or programme we worked inside, not revenue we claim to have generated.