Fractional go-to-market for B2B startups · US · EU

Your first go-to-market hire, without the hire.

Senior GTM leadership and an AI-powered execution team for seed to Series A B2B startups. Positioning, outbound and content running in 90 days, without adding headcount.

Book a 20-minute GTM review See how the 90 days work

The problem

You need go-to-market before you can afford a VP of Marketing.

01

The founder is still the only one selling, and it does not scale past the next round.

02

Hiring a senior GTM lead takes months of search and ramp-up before anything ships.

03

Agencies execute without strategy. Consultants deliver strategy and leave. You need both, owned by one person.

The alternatives

Three ways to get go-to-market done.

Full-time GTM hire compared with an agency and with Vega Studio
Criterion Full-time GTM hire Agency Vega Studio
Time to start Months: search, offer, notice period A few weeks 2 weeks
Strategy included Depends on the hire Rarely Yes
Execution included Limited to one person's hours Yes Yes
One accountable owner Yes No, an account team Yes
Commitment Permanent role Depends on the contract 3 months minimum

How it works

The first 90 days.

Position, build, then run and hand over. Each month ends with something you can use, whether or not we keep working together.

Month 1

Position

ICP, messaging, offer and pricing narrative. You leave knowing exactly who you sell to and what you say.

Month 2

Build

Outbound engine, CRM, content system and AI agents that produce and test at speed.

Month 3

Run and hand over

Weekly pipeline reporting, a documented playbook, and a hiring brief for the GTM lead you eventually bring in-house.

Every week you get a written report on meetings booked and pipeline created.

Selected work

Go-to-market work, in concrete terms.

Not campaign metrics. Capabilities these companies did not have before and now own.

Project 54AI-native agency

Go-to-market build

We built its go-to-market. It went on to win Petrogas Libya and other clients, with the system running without depending on the founder.

  • Positioning
  • Messaging
  • AI-native operation

NY UrbanUS commercial real estate finance

Ongoing

Digital platform and institutional positioning for an origination platform in NY, NJ, CT and FL.

  • Digital platform
  • Institutional positioning

CityPoolingMobility

B2B pivot

B2B pivot to campus contracts with Universidad Austral and Universidad de San Andrés.

  • Value proposition
  • Pricing model
  • B2B pivot

Also worked with

Mercado Ads AdTech ICBC Banking OSDE Healthcare

Where an engagement was delivered through a partner or under another brand, the case study says so.

All case studies

Who does the work

One senior lead on every account.

Francisco Vega Founder and GTM lead

Francisco Vega

GTM lead on every account. This part does not rotate and does not get delegated.

  • Agency background: Suricata, Edelman (Mercado Ads), Digital Director at A-Train Lab
  • Serial founder, hands-on with paid media
  • Master in Management, ESCP Business School; Master in Marketing and Communications, Universidad de San Andrés
  • Professor of Digital Media and Communications, UCA

Behind him, an AI-leveraged execution team and vetted specialists. One accountable owner, weekly written cadence, shared dashboard.

  • One accountable ownerYou talk to the person who answers for the result, not to an account manager.
  • Weekly written cadenceMeetings booked and pipeline created, in writing, every week.
  • Shared dashboardStatus and priorities visible from day one.

Offer

Two ways to work together.

Start with the diagnostic, or go straight to the retainer if you already know what you need.

2 weeks

GTM Diagnostic

A written read of where your go-to-market stands and what to do about it.

  • Written GTM read
  • ICP
  • Messaging draft
  • 90-day plan
Start with the diagnostic

Credited toward the retainer if you continue.

3-month minimum

Fractional GTM Lead

Senior GTM leadership and an AI-powered execution team, embedded with your founders.

  • Month 1: position
  • Month 2: build
  • Month 3: run and hand over
  • Weekly written report on meetings and pipeline
Book a 20-minute GTM review

Includes the 90 days described above.

Larger scopes or white-label work: let's talk. Get in touch

Fit

Who this is for, and who it is not.

This is for you
  • B2B startups, seed to Series A
  • With product-market signal
  • Founder still selling
  • Considering a first GTM hire
This is not for you
  • Pre-product ideas
  • Consumer brands looking for ads only
  • Companies that want a deck and no execution

Questions

Before you book.

Why not hire someone full-time?

You can, and when the time is right we help you do it. A senior GTM hire takes months to find and ramp, and one person rarely brings both strategy and execution. We start in two weeks, run both from day one, and leave you a hiring brief for the lead you eventually bring in-house.

Which time zones do you work in?

Buenos Aires is one to two hours ahead of US Eastern time depending on the season, so calls with US teams land inside normal working hours. For European teams, the overlap is the European afternoon. We work in English and Spanish.

Do you do the outreach yourselves?

Yes. We define the ICP, build the lists, write the messaging and sequences, and run the outbound, with AI agents doing research and drafting at speed and one accountable senior person owning what goes out. You see meetings booked and pipeline created in a weekly written report.

What happens after 90 days?

You choose. Continue month to month, move the playbook to your own team, or stop. Either way you keep the documented playbook, the messaging and a hiring brief for the GTM lead you eventually bring in-house.

What if we hire our own GTM lead?

That is the outcome the hiring brief is built for. We hand over the playbook and the systems, and can stay on briefly to onboard them if that helps. We are the bridge to that hire, not a replacement for it.

GTM review

Book a 20-minute GTM review.

Twenty minutes, no pitch deck. Tell us where growth is stuck and we arrive knowing where to look. You leave with a written read either way.

  • A real written analysis, yours to keep
  • A straight answer on whether we are a fit
  • Answered personally within one business day
Or book straight into the calendar

Prefer email? fran@vega-studio.com

We read every message personally and reply within one business day. No lists, no sequences, just a real conversation.

Book a GTM review