You are still the one selling. Every week on sales calls is a week less for product, team and the next round.
Your first go-to-market hire, without the hire.
We fix what you sell. Then we fill your calendar.
Offer, pricing and message first. Then we install and run the outbound engine that books meetings with your buyers. You own the system when we leave.
Positioning, outbound and content for seed to Series A B2B teams in the US and Europe.
The problem
You need a go-to-market function before you can afford the person to lead it.
A senior hire is an expensive bet. It takes months to find them and months more to ramp, and if it goes wrong you lose time, money and momentum.
Agencies execute without strategy. Consultants deliver strategy and leave. You need both, owned by one person.
The alternatives
Three ways to get go-to-market done.
| Criterion | Full-time GTM hire | Agency | Vega Studio |
|---|---|---|---|
| Time to start | Months: search, offer, notice period | A few weeks | 2 weeks |
| If it does not work | Let them go, search again | Depends on the contract | You keep everything we built |
| Strategy included | Depends on the hire | Rarely | Yes |
| Execution included | Limited to one person's hours | Yes | Yes |
| One accountable owner | Yes | No, an account team | Yes |
| Commitment | Permanent role | Depends on the contract | 3 months minimum |
Lead gen agencies book meetings for an offer that doesn't close. We fix the offer first.
How it works
The first 90 days.
Position, build, then run and hand over. Each month ends with something that is yours, whether or not we keep working together.
Position
Define who you sell to and what you tell them: ideal customer, messaging, offer and how to talk about price. You leave the month knowing exactly who to go after and what to say.
Build
Prospecting, CRM, content, and AI agents that research and draft, so messages get tested in days, not months.
Run and hand over
A weekly report on meetings and opportunities, a documented playbook, and a hiring brief for when you want to bring on your own commercial lead.
Every week you get a written report on activity and pipeline.
Selected work
Go-to-market work, in concrete terms.
Two results from earlier roles, in Fran's own numbers, then the capabilities we built with other companies.
Home SolutionHome-services marketplace, LatAm
Cost per saleCost per sale fell from about $14 to about $11 (roughly 21%) while the business expanded across the Southern Cone and LatAm. Fran led the commercial analysis and growth strategy; a technical growth specialist implemented. Per Fran's records.
- Acquisition economics
- Conversion measurement
Casablanca PoloFashion retail
In-house roleRevenue grew 20% in under a year while Fran led marketing. Per Fran's records.
- Marketing leadership
KlimberB2B fintech, a MetLife company
Paid acquisitionWe ran its digital advertising on Meta and LinkedIn. Paid media and branding generated more demand than the client could handle, with no commercial system behind it.
- Paid media
- Meta
NY UrbanUS commercial real estate finance
OngoingDigital platform and institutional positioning for an origination platform in NY, NJ, CT and FL.
- Digital platform
- Institutional positioning
CityPoolingMobility
B2B pivotValue proposition, pricing model and product scope for a mobility app, with a B2B pivot toward campus contracts.
- Value proposition
- Pricing model
- B2B pivot
Figures come from Fran's own records and have not yet been checked against company data. Where an engagement was delivered through a partner or under another brand, the case study says so.
Our thinking, in full: The Messaging Capital Leak (ICP and payback) and El huevo y la gallina (email deliverability, in Spanish).
Who does the work
You will always talk to the same person.
Founder and GTM lead
Francisco Vega
I spent years in large agencies and founded my own companies. I kept seeing founders exhausted, closing every sale alone with no time for anything else. I built Vega Studio to be the person I would have wanted next to me.
- Agency background: Suricata, Edelman (Mercado Ads), Digital Director at A-Train Lab
- Founder of Clickwork Coworking: two locations and 200+ office spaces in Belgrano, run without employees
- Master in Management, ESCP Business School; Master in Marketing and Communications, Universidad de San Andrés
- Professor of Digital Media and Communications, UCA
Behind him, an AI-leveraged execution team and vetted specialists. Agents do research, list building and first drafts; a human approves every message. One accountable owner, weekly written cadence, shared dashboard.
- One accountable ownerYou talk to the person who answers for the result, not to an account manager.
- Weekly written cadenceMeetings booked and pipeline created, in writing, every week.
- Shared dashboardStatus and priorities visible from day one.
How we work
Three phases, from a clear offer to a full calendar.
Phase 1 is the GTM Diagnostic. Phases 2 and 3 are the Fractional GTM Lead.
2 weeks
Ducks in a row
Offer, pricing, ICP and message. Market size. One small test send.
Start with the diagnostic
GTM Diagnostic
3 weeks
Engine installed
Domains and mailboxes in your name, a verified list, email sequences. LinkedIn stays manual.
Fractional GTM Lead, month 1
60 days of sending
Calendar full
Sending, replies, scheduling and a weekly review with you.
Book a 20-minute GTM review
Fractional GTM Lead, months 2 and 3
- The diagnostic fee is credited to your first month if we keep working together.
- We agree a meeting target in the diagnostic. If we miss it in 60 days of sending, the next month is on us. Conditions
The clock starts at the first send. A meeting counts when it takes place with a decision maker inside the approved ICP. You approve the list and messages within 48 business hours and answer every lead within 24 hours. If that does not happen, the incentive does not apply. The month on us is worked until the target is reached; no money is refunded.
Larger scopes or white-label work: let's talk. Get in touch
Fit
Who this is for, and who it is not.
- B2B startups, seed to Series A
- Customers are already telling you the product works
- Founder still selling
- Thinking about a first sales hire, but not sure who
- Pre-product ideas
- Consumer brands looking for ads only
- Companies that want a deck and no execution
Questions
Before you book.
What if we hire our own GTM lead?
That is the outcome the hiring brief is built for. We hand over the playbook and the systems, and can stay on briefly to onboard them if that helps. We are the bridge to that hire, not a replacement for it.
Why not hire someone full-time?
You can, and when the time is right we help you do it. A senior GTM hire takes months to find and ramp, and one person rarely brings both strategy and execution. We start in two weeks, run both from day one, and leave you a hiring brief for the lead you eventually bring in-house.
How much does it cost?
It depends on scope, so we quote it after the 20-minute call, once we understand where you are. The diagnostic is credited toward the Fractional GTM Lead if you continue, and the Fractional GTM Lead has a 3-month minimum.
Do you do the outreach yourselves?
Yes. We define the ICP, build the lists, write the messaging and sequences, and run the outbound, with AI agents doing research and drafting at speed and one accountable senior person owning what goes out. You see meetings booked and pipeline created in a weekly written report.
What happens after 90 days?
You choose. Continue month to month, move the playbook to your own team, or stop. Either way you keep the documented playbook, the messaging and a hiring brief for the GTM lead you eventually bring in-house.
What does the AI do and what does a person do?
AI agents handle research and first drafts, so we can test messages in days instead of months. A senior person sets the strategy, reviews everything and owns what goes out. You talk to that person, not to a tool.
Which time zones do you work in?
Buenos Aires is one to two hours ahead of US Eastern time depending on the season, so calls with US teams land inside normal working hours. For European teams, the overlap is the European afternoon. We work in English and Spanish.
GTM review
Book a 20-minute GTM review.
Twenty minutes, no pitch deck. We arrive having looked at your website and your messaging. You leave with three concrete observations in writing and an honest answer on whether we can help.
- Three concrete observations, in writing, yours to keep
- A straight answer on whether we are a fit
- Answered personally within one business day
Prefer email? fran@vega-studio.com
Received. Thank you.
We read everything personally and reply within one business day. If it is urgent, book a slot directly and we will talk sooner.
Book a 20-minute GTM review