You are still the one selling. Every week on sales calls is a week less for product, team and the next round.
Fractional go-to-market for B2B startups · US · EU
Your first go-to-market hire, without the hire.
You are still the one on every sales call. In 90 days we build your messaging, outbound and content, and leave you a system that sells without you pushing every deal.
The problem
You need a go-to-market function before you can afford the person to lead it.
A senior hire is an expensive bet. It takes months to find them and months more to ramp, and if it goes wrong you lose time, money and momentum.
Agencies execute without strategy. Consultants deliver strategy and leave. You need both, owned by one person.
The alternatives
Three ways to get go-to-market done.
| Criterion | Full-time GTM hire | Agency | Vega Studio |
|---|---|---|---|
| Time to start | Months: search, offer, notice period | A few weeks | 2 weeks |
| If it does not work | Let them go, search again | Depends on the contract | You keep everything we built |
| Strategy included | Depends on the hire | Rarely | Yes |
| Execution included | Limited to one person's hours | Yes | Yes |
| One accountable owner | Yes | No, an account team | Yes |
| Commitment | Permanent role | Depends on the contract | 3 months minimum |
How it works
The first 90 days.
Position, build, then run and hand over. Each month ends with something that is yours, whether or not we keep working together.
Position
Define who you sell to and what you tell them: ideal customer, messaging, offer and how to talk about price. You leave the month knowing exactly who to go after and what to say.
Build
Prospecting, CRM, content, and AI agents that research and draft, so messages get tested in days, not months.
Run and hand over
A weekly report on meetings and opportunities, a documented playbook, and a hiring brief for when you want to bring on your own commercial lead.
Every week you get a written report on meetings booked and pipeline created.
Selected work
Go-to-market work, in concrete terms.
Not campaign metrics. Capabilities these companies did not have before and now own.
Project 54AI-native agency
Go-to-market buildWe built its go-to-market. It went on to win international clients, including the oil company Petrogas Libya, with the system running without depending on the founder.
- Positioning
- Messaging
- AI-native operation
KlimberB2B fintech, a MetLife company
Paid acquisitionWe run its digital advertising on Meta and LinkedIn: campaign structure, creative pipeline and a repeatable way to launch and learn each month.
- Paid media
- Meta
NY UrbanUS commercial real estate finance
OngoingDigital platform and institutional positioning for an origination platform in NY, NJ, CT and FL.
- Digital platform
- Institutional positioning
CityPoolingMobility
B2B pivotB2B pivot to campus contracts with Universidad Austral and Universidad de San Andrés.
- Value proposition
- Pricing model
- B2B pivot
AdTech
Banking
Healthcare
Where an engagement was delivered through a partner or under another brand, the case study says so.
Our thinking, in full: The Messaging Capital Leak (ICP and payback) and El huevo y la gallina (email deliverability, in Spanish).
Who does the work
You will always talk to the same person.
Founder and GTM lead
Francisco Vega
I spent years in large agencies and founded my own companies. I kept seeing founders exhausted, closing every sale alone with no time for anything else. I built Vega Studio to be the person I would have wanted next to me.
- Agency background: Suricata, Edelman (Mercado Ads), Digital Director at A-Train Lab
- Serial founder, hands-on with paid media
- Master in Management, ESCP Business School; Master in Marketing and Communications, Universidad de San Andrés
- Professor of Digital Media and Communications, UCA
Behind him, an AI-leveraged execution team and vetted specialists. One accountable owner, weekly written cadence, shared dashboard.
- One accountable ownerYou talk to the person who answers for the result, not to an account manager.
- Weekly written cadenceMeetings booked and pipeline created, in writing, every week.
- Shared dashboardStatus and priorities visible from day one.
Offer
Two ways to work together.
Start with the diagnostic, or go straight to the retainer if you already know what you need.
2 weeks
GTM Diagnostic
A written read of where your go-to-market stands and what to do about it.
- Written GTM read
- ICP
- Messaging draft
- 90-day plan
Start with the diagnostic
Credited toward the retainer if you continue.
3-month minimum
Fractional GTM Lead
Senior GTM leadership and an AI-powered execution team, embedded with your founders. When you are ready to hire your own lead, we help you find them.
- Month 1: position
- Month 2: build
- Month 3: run and hand over
- Weekly written report on meetings and pipeline
Book a 20-minute GTM review
Includes the 90 days described above.
Larger scopes or white-label work: let's talk. Get in touch
Fit
Who this is for, and who it is not.
- B2B startups, seed to Series A
- Customers are already telling you the product works
- Founder still selling
- Thinking about a first sales hire, but not sure who
- Pre-product ideas
- Consumer brands looking for ads only
- Companies that want a deck and no execution
Questions
Before you book.
What if we hire our own GTM lead?
That is the outcome the hiring brief is built for. We hand over the playbook and the systems, and can stay on briefly to onboard them if that helps. We are the bridge to that hire, not a replacement for it.
Why not hire someone full-time?
You can, and when the time is right we help you do it. A senior GTM hire takes months to find and ramp, and one person rarely brings both strategy and execution. We start in two weeks, run both from day one, and leave you a hiring brief for the lead you eventually bring in-house.
How much does it cost?
It depends on scope, so we quote it after the 20-minute call, once we understand where you are. The diagnostic is credited toward the Fractional GTM Lead if you continue, and the Fractional GTM Lead has a 3-month minimum.
Do you do the outreach yourselves?
Yes. We define the ICP, build the lists, write the messaging and sequences, and run the outbound, with AI agents doing research and drafting at speed and one accountable senior person owning what goes out. You see meetings booked and pipeline created in a weekly written report.
What happens after 90 days?
You choose. Continue month to month, move the playbook to your own team, or stop. Either way you keep the documented playbook, the messaging and a hiring brief for the GTM lead you eventually bring in-house.
What does the AI do and what does a person do?
AI agents handle research and first drafts, so we can test messages in days instead of months. A senior person sets the strategy, reviews everything and owns what goes out. You talk to that person, not to a tool.
Which time zones do you work in?
Buenos Aires is one to two hours ahead of US Eastern time depending on the season, so calls with US teams land inside normal working hours. For European teams, the overlap is the European afternoon. We work in English and Spanish.
GTM review
Book a 20-minute GTM review.
Twenty minutes, no pitch deck. We arrive having looked at your website and your messaging. You leave with three concrete observations in writing and an honest answer on whether we can help.
- Three concrete observations, in writing, yours to keep
- A straight answer on whether we are a fit
- Answered personally within one business day
Prefer email? fran@vega-studio.com
Received. Thank you.
We read everything personally and reply within one business day. If it is urgent, book a slot directly and we will talk sooner.
Book a 20-minute GTM review