Go-to-market work for B2B companies, in concrete terms. What each company could not do before, and now owns.
Book a 20-minute GTM reviewHome Solution
Home-services marketplace, LatAmIn-house growth roleFrom about $14 to about $11 per sale, per Fran's records. Fran led the commercial analysis and growth strategy: acquisition economics by territory, constraint identification, targeting and conversion measurement. A technical growth specialist implemented.
Casablanca Polo
Fashion retailIn-house marketing rolePer Fran's records. This was an in-house role, not an outside engagement, so the result is not attributed to advice.
Car One
Auto retailDigital Director, A-Train LabResearch per brand, rebuilt websites and paid and dealer-network acquisition coordinated together. Work done while Fran was Digital Director at A-Train Lab.
Project 54 · Go-to-market
We ran market segmentation and competitor research, defined the value proposition, built acquisition and sales frameworks and a channel strategy, and designed the AI-enabled service. We describe the work, not an outcome: no results figures are published for this engagement.
Anca Goron
Brand and speaker positioningOur first clientWe rebranded and created the brand, helped create and establish Brain AI Manifesto in Paris, and acted as Anca's main marketing partner. We describe the work, not an outcome: no results figures are published for this engagement.
AVA Research
Neuroscience and art initiativeBrand positioningPositioning and brand work, with a brand book v1.0 (May 2025), and a launch event with 300+ attendees and 100+ volunteer registrations. These are event outputs, not commercial results: no leads or revenue are claimed.
NY Urban
Commercial real estate financeUS finance platformThe platform originates across NY, NJ, CT and FL. At that scale the constraint is not lead volume, it is whether the institutional proposition reads clearly to the counterparty. That is the layer we are rebuilding. This describes the platform, not revenue generated by Vega Studio.
CityPooling · Mobility
From December 2025 we proposed the B2B institutional thesis (closed communities and paid pilots over commission-only deals), supported enterprise prospecting and the Austral campus launch, and in September 2026 installed a weekly operating system with one role and one metric per person and a trip-tracking board. The company's own data shows 51 completed trips in the nine months before our first contact and 159 since. The founders drove that growth and the institutional sponsorship; we do not claim them. Campus trips peaked in August and fell in September, and the effect of the operating system is still being measured.
Klimber · B2B fintech, a MetLife company
We ran its Meta and LinkedIn campaigns: campaign structure, a creative pipeline and a repeatable way to launch, measure and learn each month. Paid media and branding generated more demand than the client could handle, with no commercial system behind it.
Clickexperts
White-label enterprise CRMBanking · Healthcare · Real estatePlatform adoption, deliverability and retention consulting delivered white label in front of banking, healthcare and real estate accounts. The end client experiences one team. We are the strategy layer inside it.
Mercado Ads
AdTech, via EdelmanLatAm regionalRegional PR and B2B communications strategy for Mercado Libre's advertising network, delivered through Edelman. One message across many markets, without it fragmenting at every border.
Where an engagement was delivered through a partner or under another brand, it is labelled. Figures describe the scale of the platform or programme we worked inside, not revenue we claim to have generated.
Twenty minutes. We tell you where growth is stuck and whether we can move it. No pitch.