New this month: we read the public message of 865 B2B companies. Half of the observations point to one failure: the page hasn't decided who it's for or which problem opens the door.
We read 49 websites of B2B companies in Buenos Aires to see whether our three client conditions show from the outside. Revenue showed in 23. Owner dependence in 1. The decision that keeps coming back, in none. Inside: the three conditions, where they do show up, and the 20-minute guide we use in our diagnostics.
Download the paperWe read the public message of 865 B2B companies. 51% of the observations said a cold buyer can't tell who the page is for, or which problem to start with. Inside: the data with its method and limits, the One-Read Test (five questions, a pass or fail test and a fix pattern each) and four rewrites from real observations.
Download the paper94% of buying groups rank a preferred vendor before talking to any seller (6sense, 2025). If you are positioned for the wrong buyer, you are not late in the process, you were never in it. Inside: the ICP Drift Audit (four symptoms, one question each), the Payback Spread metric, and the three-week method to close the leak.
Download the paperMost companies with a deliverability problem do not have it because email stopped working. They have it because they kept sending the same way while the providers changed the rules. Inside: the mechanism of the vicious circle, what each provider now requires, evidence from our own audits and a diagnostic checklist.
Download the paperTwo or more "no" answers? More meetings won't fix it. Fix the offer first. That's where we start.